SAFE TRANSPORT AND COMMUTING, A FAST RACK TO THE FUTURE OF MOBILITY
FutureMOB consists of monthly mobility challenges based on a tested gamification approach. It will be delivered through an existing App and a website that will reward citizens and corporates for working from home and for using sustainable and COVID-safe mobility options (micro and active mobility). This will stimulate users to avoid peak traffic hours, thus reducing crowds in public transport and encouraging physical distancing. Besides, the project will help small local businesses to overcome the crisis by allowing them to showcase their products and services for free in the app and website, offering redeemable discounts to participants. Corporates are also involved, by encouraging their employees to compete in publicly disclosed monthly challenges which have proved to ignite high participation.
The project will foster synergies between a solid consortium that includes the Metropolitan Area of Barcelona (AMB), the City of Debrecen (Hungary), two Tech SME’s (Lobelia Earth and Ciclogreen), a mobility hub, an advocacy group and an automobile research network (Moven, Zone Cluster and CARNET). The existing Ciclogreen service that rewards sustainable mobility will be complemented by Lobelia Air, a new and validated service providing street-level concentrations of pollutants in near real time that was officially presented in COP25 in favour of sustainability and smart mobility strategies. Through FutureMOB, the service will be extended to the Greater Barcelona area, which includes 36 municipalities and over 3 million inhabitants, as well as implementing a covid-safe routing feature. The monthly challenges will also be extended to the city of Debrecen, the second largest Hungarian city.
FutureMOB will provide accurate mobility patterns and air quality insights to give updated information to citizens and help city planners to design adaptations to reduce COVID contagions. The project will promote safe and sustainable mobility and will guide citizens to take COVID-safe mobility decisions. Finally, the project will also help local businesses affected by COVID lockdown to overcome the crisis.